Privacy Policy

Introduction

LOCAL GUIDE JAPAN respects your privacy and is committed to protecting the confidentiality and security of your personal data. This includes information you provide to us, as well as data we collect when you use our website, book through a third party, contact guest services, or otherwise interact with us. We take our responsibility to keep your data secure and comply with all applicable privacy and data protection laws seriously. For the purposes of this Privacy Policy, "personal data" will have the meaning given to it by relevant data protection laws.

This policy explains how we handle your personal data and the choices you can make regarding its use. It serves as a guide for all LOCAL GUIDE JAPAN employees and reflects our commitment to your privacy.
You will be asked to consent to this policy when you make a reservation, register for an event, or correspond with us. By continuing to use our site, you also consent to the terms of this Privacy Policy, subject to the requirements of applicable law.

Types of Personal Data We Collect

Information You Provide Us Directly we collect personal data (including where applicable sensitive personal data) you provide directly to us. This includes:

your full name and contact information, passport and visa information;
your credit card, mobile payment and other payment details;
any information necessary to fulfill special requests (for example, leisure, travel and guest preferences);
your reviews, feedback and opinions about our services;
any other personal data you choose to provide to us.

Information We Collect Automatically when you access or use the Site, we automatically collect personal data about you, including:

Log Information we may collect system log information about your use of the Site, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Site.
Device Information we may collect information about the computer or mobile device you use to access our Site, including the hardware model, operating system and version, unique device identifiers (such as, IP address, IMEI number, the address of the device’s wireless network interface, or mobile phone number used by the device) and mobile network information.
Location Information we may collect information about the location of your device each time you access or use one of our mobile applications or otherwise consent to the collection of this information. You can turn off location services for a device at any time, but this may turn off some useful features.
Information Collected by Cookies and Other Tracking Technologies we and our service providers use various technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Site and your experience, see which areas and features of our Site are popular and count visits. Web beacons are electronic images that may be used in our services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness.

Information From Other Sources we may also obtain personal data from public sources and combine that with information we collect through our Site where we believe that it is necessary to help manage our relationship with you.
Where you provide personal data of third parties (for example, names and contact details of your family members in connection with bookings or family memberships), you confirm that you have their consent to provide their personal data to us. We recommend you show them this Privacy Policy.

How We Collect, Use and Disclose Your Personal Data Subject to the requirements of applicable law, we may collect, use and disclose your personal data for the purposes set out below. For the performance of our agreement with you, in order to

process, confirm, provide and charge for tour / activity arrangements and restaurant reservations and our goods and services, and administer mobile (where applicable) and in person payment;
provide you with access to the content on our Site, and respond to your enquiries and requests for information and services; and

For our legitimate commercial interests, in order to

understand how our products and services impact you, provide you with a better, more personalised level of service, and further develop our products and services, including linking or combining with information we get from others to do so;
monitor your use of our Site and your bookings, and conduct analysis of the use of our Site in order to operate, evaluate and improve our Site and our services, understand your preferences, display customised content to you on our Site which may be of interest to you and troubleshoot any problems;
conduct market analysis, market research, customer satisfaction and quality assurance surveys to improve our services; and

To comply with legal obligations to which we are subject

meet legal and regulatory requirements and administer general record keeping;
preventing, detecting and investigating crime and analyzing and managing commercial risks; and
conducting investigations.

Use of information based on your consent

facilitate direct marketing, promotional and customer management purposes, including sending you promotional communications (including without limitation emails and push notifications) or special offers if you have consented to receive the same. Please see section “Direct Marketing” below;
we may use special categories of data (e.g. health data). But we will only do so if we have received your consent thereto; and
for any other purposes for which we have obtained your consent, in accordance with the requirements of applicable law.

In addition, we collect, use, and disclose your personal data for the following purposes depending on the nature of our relationship:

If you are a guest of our tour, or a guest to events organized by LOCAL GUIDE JAPAN

providing customer service and support;
creating and maintaining guest profiles in our system database;
administering debt recovery and debt management; and/or
any other purposes relating to any of the above

If you are an employee, officer or owner of an external service provider or vendor outsourced or prospected by LOCAL GUIDE JAPAN

managing project tenders and quotations, processing orders or managing the supply of goods and services;
processing payment of vendor invoices and bills;
maintaining internal communications; and/or
any other purposes relating to any of the above.

Disclosures of Your Personal Data

Subject to the provisions of any applicable law, we may share your personal data with the following entities and parties, for the purposes listed above (where applicable)

Payment Processors & Service Providers We share information with third-party payment processors, banks, and service providers who help us operate our website and services on our behalf. This includes IT and marketing support, consultants, and other vendors.
Business Operations We share information with those involved in your tour arrangements, such as group organizers, our partners, and foreign embassies, to fulfill contractual obligations. We also share information with our advisors, including accountants, auditors, and lawyers, to help us manage and develop our business.
Legal & Safety Compliance We may disclose your data to law enforcement, courts, or government bodies if we believe it's required by law. We may also share information to protect the rights, property, and safety of LOCAL GUIDE JAPAN, our affiliates, or others if we believe your actions are inconsistent with our user agreements or policies.
Business Transactions We may share your data with business partners, investors, or transferees during business transactions, such as a merger, sale, or acquisition of our business.
With Your Consent We may share your data with any other party at your consent or direction.
As Required by Law We may also share information as otherwise permitted or required by applicable laws and regulations.
We may also disclose aggregate or de-identified data that is not personally identifiable to third parties, including our commercial and strategic partners.

Direct Marketing

From time to time, we would like to use your name, email address, mobile phone number, and other relevant contact information to send you either via emails, SMS messages, telephone calls, push notifications, post, or social media (e.g. WeChat and Facebook) information that we think may be of interest to you, including about our products and services, news about our membership programmes, satisfaction surveys, events, offers and promotions, but we can only do so with your consent.
You may, in accordance with applicable law, choose not to receive marketing communications or opt-out from receiving marketing communications at any time, free of charge, by following the unsubscribe instructions contained in the marketing communications or contacting LOCAL GUIDE JAPAN in accordance with the section “Your Rights and Contact Us” below.

Our Commitment to Data Security

We have in place reasonable technical and organisational measures to prevent unauthorised or accidental access, processing, erasure, loss or use of your personal data and to keep your personal data confidential. These measures are subject to ongoing review and monitoring. To protect your personal data, we also require our third party service providers to take reasonable precautions to keep your personal data confidential and to prevent unauthorised or accidental access, processing, erasure, loss or use of personal data, and to act at all times in compliance with applicable data protection laws.
We cannot guarantee that our Site will function faultlessly and without any interruptions. We shall not be liable for damages that may result from the use of electronic means of communication, including, but not limited to, damages resulting from the failure or delay in delivery of electronic communications, interception or manipulation of electronic communications by third parties or by computer programs used for electronic communications and transmission of viruses.

Children and Minors

Except where required by local laws, we do not knowingly collect personal data from minors. If you are a minor, you may only use our Site and services with the permission of your parent or guardian.
If you are in the EU, our online services are not directed at children under the age of 13. If you believe we have collected information about a child under the age of 13, please contact us so that we may take appropriate steps to delete such information. If you are at least 13 but under the age of 16, please get the consent of your parent or legal guardian before giving us any personal data about yourself.

Third Party Sties

The Site may contain links to other websites, apps, content, services or resources on the internet which are operated by third parties. If you access other websites, apps, content, services or resources using the links provided, please be aware they may have their own privacy policy, and we do not accept any responsibility or liability for these policies or for any personal data which may be collected through these sites. Please check these policies before you submit any personal information to these sites.

You Rights and Contact Us

Subject to applicable law, you may be entitled to access, rectify, erase, limit the use or transfer the personal data of yours we hold. Whenever reasonably possible and required, we will strive to grant these rights within 1 month or within a reasonable time. You may also withdraw your consent to receiving direct marketing communications, or more generally to our processing of your personal data, at any time. You may in certain circumstances ask us to delete your personal data, in which case, to the extent permissible by applicable law, we will take reasonable steps to delete or de-identify your personal data. Please note that we may not be able to continue providing services to you if you entirely withdraw your consent or ask us to delete your personal data entirely, and this may also result in the termination of any agreements with LOCAL GUIDE JAPAN.
If you would like us to update the personal data we maintain about you and your preferences, or if you wish to withdraw your consent to receiving direct marketing communications from us, please contact us in writing. This can be done via our [Contact form], or by sending a message on WhatsApp to [Your WhatsApp Number].

Changes to the Privacy Policy

We may modify this Privacy Policy from time to time. Any changes to this Privacy Policy will be posted to the Site so that you are always informed of the way we collect and use your personal data, and we encourage you to review this Privacy Policy whenever you access the Site or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy. Updated versions of this Privacy Policy will include the date of the revision at the end of this Privacy Policy so that you are able to check when the Privacy Policy was last amended. Any changes to this Privacy Policy will become effective upon posting of the revised Privacy Policy on the Site. Use of the Site following such changes constitutes your acceptance of the revised Privacy Policy then in effect but, to the extent such changes have a material effect on your rights or obligations as regards our handling of your personal data, such changes will only apply to personal data after the changes are applied.

Miscellaneous

This Privacy Policy is governed by and shall be construed in accordance with the laws of Japan.
This Privacy Policy is written in English and may be translated into other languages. In the event of any inconsistency between the English version and a translated version, the English version shall prevail.

Created: 01 November 2025